| No, Im not advocating in-your-face advertising. What I am saying is that if
you dont allow a brand to have a no-competitors tie-in (which doesnt imply
that the advertising will be in-your-face) then it is unlikely that you will
be able to charge any advertiser a significant fee. |
| General Skills:
- Qualifications:
Highly organized & strong project management experience.
Team oriented, fun loving and hard working.
University, College or Technical degree or diploma in
Commerce specializing in marketing and advertising.
2-5 years experience with creating advertising solutions
in various types of mediums and collateral materials.
Superior written and verbal communication and customer
liaison skills.
Excellent computer and MS Office skills. FTP, Quark and
Illustrator experience are an added benefit.
OpenSkies Reservation System experience is an asset.
Media buying skills a definite asset. |
| All in-your-face advertising does is make the consumer NOT want to have
ANYTHING to do with the product because they tire of seeing it all over the
damn place and its annoying. This is PRECISELY the reason banner ads dont
work: too MUCH advertising is bad; subtle advertising is the key. |
| Each of the FOXTEL channels treat advertising slightly differently. Most
importantly, the majority of the movie channels do not break into features
for advertising at all. Showtime and Encore do not show any advertising.
fXM, Hallmark and World Movies may carry some sponsorship and advertising -
always between movies not within movies. Arena may also carry advertising
before and after its cinematic features, and retains occasional breaks
within telemovies, which are filmed with a dramatic break structure in the
plot anyhow. |
| If you force an advertiser tom compete with *any* brand, including fictional
ones then you devalue the advertising space and so reduce any money you can
expect to make from the deal. Games normally have relatively large budgets
comaperd to what an advertiser is likely to contribute. To have any
signiifcant part of the games budget to come from advertising you are not
going to be able to pick and choose so much. Some brands might even reject
the idea of sharing advertising space with any same-industry competitors,
even if the brands are fictional. |
